​ABOUT THE EVENT

​🍴 How Ottolenghi went from Notting Hill deli to a name everyone knows

​🍴 The strategy behind the Waitrose launch, the Comfort book, and Geneva

​🍴 What changes when you're scaling a brand people are emotionally attached to

​ABOUT THE SPEAKER

​Shona Campbell joined Ottolenghi in 2023 and has been at the centre of everything since. Brand refresh, Waitrose launch, Substack, the Comfort book campaign, two new sites, and the brand's first international restaurant in Geneva. She's talking through the strategy behind all of it.

​The strategy behind growing Ottolenghi from cult deli to household name.