Get the skills, strategy, and confidence to thrive as a startup marketer and skyrocket revenue!

Apply now. Limited spots left ⏳

The training you wish you had! 👊

Just because you work in a startup or scale-up doesn’t mean you should miss out on the structured training big companies offer.

Brand management is a core marketing skill set - and we’re here to make sure brilliant young talent like you get the expert guidance needed to succeed.

What is Brand Manager Bootcamp?

A 9-week, hands-on course designed by experienced Marketing Directors to teach the essential skills for a thriving brand marketing career.

This program combines structured learning with a supportive community of ambitious marketers, helping you tackle real-world challenges with confidence.

What do Brand Manager Bootcamp graduates have to say! 🎓

Brand Manager, Bold Bean Co

Martha Jenson

"I absolutely loved this course. As someone who hadn't had official training in marketing before, it was incredibly useful to learn the basics and then build upon that from week to week."

Lauren Kilby

Head of International, Teapigs

"Couldn't recommend this course enough to anyone looking to nail the brand management cycle. Alex & Chris are so engaging and bring real experiences and examples from their careers into the ring for us all to learn from. So engaging, 10/10 recommend."

Head of Brand, SURI

Ana Caeiro

"All the foundations you need to feel really confident in your role. If you have been in an entrepreneurial environment and worked you way up really fast, this will give you all the building blocks you need to smash it. Incredibly supporting community, amazing hosts and really useful reading materials to sharpen you thinking!"

Brand Manager, Lucozade

Annabel Rawsthorn

"Loved The Brand Manager Bootcamp - each week covered a different area of brand management! I have learnt so much from both Alex and Chris & would really recommend taking the course if you are looking to brush up on your marketing skills!"

Senior Account Manager, Southpaw

Kristen Sutherland

"I love how open and honest the whole course was. Everyone had really intelligent inputs and it felt like we were on the journey together."

Olivia d'Albertason

Freelance Digital Marketer

"Such an insightful and brilliant course. Really thorough and covered such a lot of detail. Learning the method behind practice has made me a much stronger marketeer."

"This course is perfect for someone who has been making do on pure instinct! I learned so much that will contribute to my work and career going forward."

Phoebe Rooke

Brand Manager, El Rayo Teuila

Senior Brand Manager, DASH Water

Elle Kinsman

"I absolutely loved the course - it has given me so much more confidence in my role and I have so many 'toolkits' that I am excited to use in my marketing strategies going forward. Thank you Alex and Chris!"

Marketing Manager, HIPPEAS

Rhys Williams

"The course was fantastic to build my confidence and understanding of the full
brand management cycle. I will be able to apply this to my job every day and I will be revisiting the content non stop!"

Apply to Join the Waitlist

Apply now. Limited spots left ⏳

Who's this course for?

✅

This is for you!

Ambitious marketers looking to sharpen their brand management skills

Assistant Brand Managers & Marketing Managers (0-5 years experience) who want to level up

Brand Managers & Heads of Marketing in startups & scale-ups who never had formal training

Marketers moving into a brand role and needing a crash course in the essentials

Entrepreneurial thinkers who want to learn practical, real-world brand marketing skills

🚫

Not quite!

Senior marketers with 10+ years experience who have already led brand strategy at a high level

Those looking for a passive, theory-heavy course. This is hands-on, practical learning

Marketers who only work in performance marketing or growth hacking or agencies. This is for in-house brand builders or those looking to transition into similar roles.

Anyone unwilling to apply what they learn. This course is designed for action and real-world impact

Sound like you?

Apply to Join the Waitlist

Apply now. Limited spots left ⏳

What's included in the course?

Over 8 hours of on-demand modules and 4.5 hours of weekly live group sessions to put theory into practice.

Meet and greet the group

Find out what to expect
Why do we need data?

What do we need?

Where do we get it?

The difference between information and insight

How to develop insights
The definition of strategy

Strategic options for brand growth

How to think strategically

How to communicate your strategic thinking
Turning strategy into action

Project management skills – and why they matter

How to influence senior stakeholders
How to write a good brief (and a bad one)

Why it matters

How to deliver the brief

How to manage agencies and freelancers.
How to objectively review creative work

How to give truly constructive feedback
Briefing a media campaign

Principles of media buying

How to get a good deal.
Selecting the right KPIs

How to evaluate activity

What to do with your learnings
Exploring career possibilities

Understanding your strengths

How to give and receive feedback

Plus, all these extras!

📄 Plug-and-play templates & strategies

Get ready-to-use templates at every stage of the course, plus insider access to the strategies behind brands that have nailed their marketing. Actionable tools you can apply instantly.

"Bootcamp has boosted my confidence as a Brand Manager and provided me with the practical tools and ways of working that I felt I was missing!"

Harley Barron

Senior Brand Manager, Balance Me

🤝 Ongoing expert support

Got a real-world challenge? Chris and Alex will be there throughout the course to help you troubleshoot and apply what you’ve learned to your day-to-day role.

"Fantastic course that I would hugely recommend for any brand managers or supporting roles. Alex and Chris were great at providing insights and advice for my future career."

Immy Arrowsmith

Brand Manager, Punchy

🎓 Certification & career progression

Showcase your new skills with a certification to add to your CV and LinkedIn - showing off your commitment and credibility to becoming a top-tier brand marketer.

"This course has been invaluable in delving deeper into the key fundamentals of being a great marketeer and has been great for my career."

Hannah Wilding

Content Manager, Bold Bean Co

👥 A powerful peer network

Learn alongside ambitious marketers facing the same challenges as you. Build a strong support network of peers who truly get it and can help you grow.

Apply to Join the Waitlist

Grab your spot before it's too late ⏳

Live

9 live workshops every Thursday throughout the course. 4 x 1.5hrs, 5 x 30 mins.

How The Bootcamp works...

Flexible

All live workshops will be held on zoom and recorded for anyone who has to miss a session.

Collaborative

The course is a combination of recorded content to watch every week and live group discussions on.

Meet the Marketing Leaders behind the programme

Chris Lock

Co-founder, Locksmith & ex Coca-Cola

Chris has 25 years marketing experience, gained at multinationals like Coca-Cola and Diageo and more recently within UK scale-ups Lily’s Kitchen and The Collective. He’s worked with every part of the marketing mix, across UK, Europe and Global markets, with teams and budgets large and small. Throughout his career Chris has coached and developed teams and delivered marketing capability training courses, with a real emphasis on passion for creative thinking and on joyful collaboration.

Alex O'Rourke

Co-founder, Locksmith & ex Fever Tree

In addition to Co-founding Locksmith with Chris, Alex has spent 2.5 years working for Fever-Tree, where she set up the Innovation department and learned heaps about how to successfully scale & grow a start-up business. Alex has experience across the full marketing mix and particularly loves all things brand strategy and creative development related. But most of all she is passionate about people and loves nothing more than coaching, training and developing teams & individuals and seeing them thrive.

The ultimate ROI for business owners looking to upskill their marketing team

Malini Aryapratheep

Brand Marketing Lead, Heights

"I found this course to be super beneficial to my role. By breaking down all the different stages of brand building & planning, I was able to apply the modules to my real life work synchronously. I planned a product launch campaign using the templates & exercises on the course, which was so helpful and guided me in the right direction. I feel much more confident in my role with the knowledge & skills I've gained on this course. Would 100% recommend!"

Ellie Gregson

Brand & Creative Officer, RCR

"Such a great course! I've come away with so many templates and resources that I can apply to any part of my marketing role, and I feel so much more confident getting involved in strategic marketing within my company. It was also so lovely meeting other people on the course and comparing our experiences
working in marketing for small companies!"

Fast-track your way to being a high performing brand marketing manager 🚀

✅ Gain a rock-solid foundation in brand management, from strategy to execution.

✅ Get insider knowledge from Marketing Directors with experience at top global brands.

✅ Apply what you learn immediately with real-world exercises, templates, and live coaching.

✅ Connect with like-minded marketers facing similar challenges and grow together.

Secure your place now!

"All the building blocks you need to smash it"

Brand Manager Bootcamp

Apply to Join the Waitlist

£950 +VAT

£850

+VAT

Grab your early bird price today -
Only 5 early bird spaces left! ⏳

Apply to join the waitlist. There is no payment required at this stage. If your application is successful, we will reach out to you to discuss payment options.

We know you’ll love our Brand Manager Bootcamp which is why we offer a money back guarantee!

We’re so confident in what our programme has to offer, that if you complete this course and don't feel like you've improved your marketing skills/knowledge and don't feel like you got any value at all from The Bootcamp... then we’ll provide you with a 100% refund. Your satisfaction and ensuring you get what you came for is our top priority.

Frequently asked questions 🤔

If you've got any questions we haven't covered then just drop us a message - sayhi@up-world.co

The programme is 12 weeks long with weekly live sessions every week.

We will be hosting an IRL workshop day in London in the kick-off

Each session will be recorded and added to your Academy which you’ll have lifetime access to.
The time commitment is 2 hours per week (1 hour lecture/workshop and 1 hour of extra reading/exercises/listening between the sessions). The course is absolutely designed to fit around a full-time job.
Yes, all graduates will get a official certificate for completing The Marketing Accelerator which is downloadable to display on your LinkedIn and CV
Yes, all the teaching & workshops happen live on Zoom. Live (and not pre-recorded videos) because they will be fully interactive and immersive.

There will also be an opportunity to meet for drinks in London, however, this is an optional part of the programme and will not negatively impact the experience for those who are outside of London or the UK.
Yes, most of our courses are paid for by the company.

We encourage you to look at our guide for getting your boss to approve the budget and email us if you need help or want us to talk to them directly.
Learn: 6 x bi-weekly live 1 hour lectures and 6 x 45 minute talks with CMO’s / Founders

Practice: Practice what you learn immediately with hands-on exercises between each lecture

Apply: 6 x bi-weekly 1 hour group coaching sessions in tribes of 5, to workshops your challenges, putting principles into action
You have lifetime access to all the materials in this programme, including the network.
Yes. This programme focuses on the core principles of entrepreneurial marketing that can be applied anywhere. Our examples, case studies and guest speakers cover a variety of different industries.

In fact, we firmly believe that looking only at competitors or one industry is a common mistake. In today’s world, in order to truly disrupt you need to learn how to take cues from different categories and apply them to your own.
Fill in the application form and click ‘I'm nominating myself’

We’ll review all applications as they come in

You can expect to hear from us within 14 days to confirm your place and ask for payment

Payment must be completed within 72 hours of acceptance to confirm your space on the programme.
In order to nominate a super-star marketer, you must be able to confirm that you’ll cover the cost of their place if they are accepted.

Fill in the application form and click ‘I’m nominating someone else’

We’ll review all applications as they come in

You can expect to hear from us within 14 days to confirm their place and ask for payment. We will also reach out to them to deliver the good news.

Payment must be completed within 72 hours of acceptance to confirm their space on the programme.
Whether you apply yourself or get nominated will have no impact on our decision making process when reviewing the applications.

However, if you are applying yourself, please make sure that, if you were to be accepted, you are a) able to fund the course yourself b) have sufficient development budget from your company.