“Without a doubt one of the best marketing communities I’ve ever been a part of. I can’t recommend Up Club enough!”
Sarah Turner
Marketing Manager, Beyond Wines
%202.png)
Stop wasting budget on campaigns that don’t work. Fix that before you start Q3
You don’t need more budget. You need to make better decisions.
Within 3 months in Up Club you will spot what’s underperforming sooner, redirect spend quickly, and invest in the marketing that delivers measurable results.
Why are you here?
Up Club is the unfair advantage for 1,000+ ambitious start-up marketers looking to accelerate their growth.
✅
This is for you if you're...
-
Expected to deliver growth, but often make big decisions with limited experience and resources.
-
Responsible for results, but don’t have all the facts to be able to validate what’s actually working and what’s wasting budget.
-
Moving fast, but get stuck solving problems which don’t move the needle
-
Doing the work & trying to make your impact visible when there’s so much other stuff going on in the business.
Sound like you?
👉 Join the waitlist now and get access to April and May Up Talks with Damson Madder & Unplugged
See the difference Up Club made to current member's marketing performance.
What will change within 3 months of joining Up Club?
🧠 You will stop guessing and start making decisions with confidence.
Get practical input from marketers who’ve already solved similar problems, helping you move faster and avoid costly mistakes.
🧠 You will fix problems earlier, not after results drop.
Spot underperforming campaigns earlier, redirect spend quickly, and focus your effort on the marketing that delivers results.
🧠 You will stop working in isolation.
You will have access to experienced marketers who can challenge your thinking, share proven approaches, and help you solve problems faster.
🧠 You will show results leadership can see.
Build stronger plans, make better decisions, and demonstrate measurable improvement to your leadership team.
.jpg)
.png)
👉 Join the waitlist now and get access to April and May Up Talks with Damson Madder & Unplugged
Case Study: How Anne Kuhsiek improved conversion strategy & fixed tracking gaps with Up Club
.jpg)
.png)
"Up Club has been a game-changer. The insights and real-world advice have helped me solve challenges faster, improve marketing results, and drive impact without increasing spend."
What challenges were you facing before joining Up Club?
"I wear many hats in my job and needed proven strategies to grow efficiently. Learning from other brands helped me cut out guesswork and focus on what works."
What's your favourite part of Up Club?
"The community. Instead of trial and error, I can get quick answers from people who've been there before - l've saved myself so much time & avoid mistakes over the years.
By talking to other members you find different perspectives & creative solutions."
What resources could you not do your work without?
"Huddle Ups and Up Talks! I attended a Huddle Up last year on website optimisation, it sparked internal discussions that helped us refine our conversion strategy. Also there was an Up Talk on measuring results, it was a game-changer for us. Using the member guides, we built a structured weekly reporting system and fixed gaps in our customer acquisition funnel, which led to a 20% improvement in lead-to-customer conversion rates"
Would you recommend Up Club to another start up marketer?
"Yes! Up Club has been instrumental in my career. It's gives marketers direct access to expert insights, proven strategies, and a network of top talent. Its good to feel like you have someone to turn to, when you don't have a big team"
Henry Barton
Head of Community & Brand, Uncapped
“Up Club has been a constant companion in my development as a marketer. The community has been vital to me helping me do everything from validating ideas, sourcing freelancers, and crowdsourcing feedback. I’ve learned so much and made friends along the way. So, join. You won’t regret it!”
Here's everything you get with your membership...
Personal Development Kickoff Workshop
Start your membership by understanding how you work best and setting a clear plan for the next 12 weeks.
1:1 Mentorship with Marketing Leaders
Get experienced input on tough decisions before they become costly mistakes.
Weekly Problem-Solving Sessions
Collaborative group meetings to learn, share, and get feedback.
On-Demand Talks from Marketing Leaders
Access 100s of talks from top marketing experts like Wild’s CMO & ex-Netflix directors.
Live talks with industry leaders
Join live sessions and ask questions directly to marketing superstars.
Training Hub resources
A library of tools and materials to sharpen your marketing skills.
Vetted Freelancers and Agencies
A trusted directory to find reliable partners who deliver quality work.
Active private Slack community
Instant access to peer insights and answers to your most pressing marketing problems.
Up Club Q1 programme:
January
The Marketing Reset
A tactical deep-dive into evaluating what’s working, what’s not, and how to reset your strategy for Q1.
.jpg)
Co-Founder
Henry Porpora
.jpeg)
.jpg)
10x Huddle Ups including:
-
How to create community on socials
-
How to run customer interviews that actually uncover useful insights
-
How to build personal branding for LinkedIn
February
Brand Obsession Formula
Unpack the strategies behind building a brand people love, talk about, and stay loyal to.
Head of Brand
James Dollah
10x Huddle Ups including:
-
How to successfully launch a NPD
-
How to make sure your SEO is set up as a start up
-
How to use brand collaborations to grow faster
March
Master Customer Experience
Boost retention, drive loyalty, and turn buyers into lifelong fans.
Ex Communications Director
Sarah Warman
10x Huddle Ups including:
-
How to grow your Instagram organically
-
How to fix your welcome flow so it actually drives your first sale
-
How to break out of the TikTok view 'jail'
April
Marketer's Skill Sprint
A month dedicated to sharpening the core skills every startup marketer needs to thrive.
Head of Brand & Culture
Georgia Wagstaff
10x Huddle Ups including:
-
How to master the brilliant basics of email marketing
-
How to make sure your SEO is set up correctly as a startup
-
How to use LinkedIn ads to build pipeline for your business
.jpg)
_edited.png)
Start your membership with a Personal Development Workshop that sharpens how you think, decide, and perform
Hosted by Marketing Coaches Johanna Fawcett (ex Zizzi, Côte, P&G) and Sam Thompson (ex The Body Shop, P&G).
You'll spend the afternoon:
-
Identifying how you work best and where you need to stretch
-
Setting a clear 12-week plan for what you want to improve in your role
-
Practising how to communicate your priorities and decisions more confidently
-
Connecting with other marketers who will support and challenge your thinking
"The Personal Development workshop was great, it really helped me to step back and re-evaluate my longer term career goals and the steps that I can take now in order to achieve them. I would definitely recommend it to other members!"
.jpg)
Charlotte Manley
The Coconut Collab
Who is already in Up Club?
👩💼
Startup Marketers
Those looking for a community that knows exactly what you're going through. Helping you with any tough problems you face and giving you the resources to impress your boss!
(85% of members)
🧑💻
Freelancers
Up Club gives you a go-to network of vetted freelancers, so you can confidently outsource work, scale your projects, and deliver top-notch results - without the headache of searching for reliable talent.
(10% of members)
💼
Agencies
Connect with trusted agencies that understand the challenges of fast-moving marketing teams. Whether you need extra hands for a big campaign or expert support for a tricky project...the best are here.
(5% of members)
.png)
.png)
.png)
.png)
A 1:1 Mentor for your biggest marketing challenges
Every members gets matched with a mentor who’s been where you are and knows how to help. Whether you need strategic advice, career direction, or a sounding board for big decisions, your mentor will provide real-world insights to accelerate your growth.
💡 Expert guidance on your specific challenges
📖 Structured session guides to maximise every meeting
💰 Save £1,000s in career development with access to professional mentorship/coaching. No additional fees - just invaluable support from experienced leaders as part of your standard Up Club membership
%20(1).png)
.png)
.png)
“Having Fraser’s support has been so impactful. He’s been a fresh perspective, a sounding board, and a guiding force in my career.”
- Shelly O’Gilvie
How our mentor matching helped Shelly thrive!
When Shelly joined Up Club, she wasn’t sure exactly what she needed - but being matched with Fraser changed everything. Through regular sessions, Fraser helped Shelly gain confidence, tackle workplace challenges, and refine her career direction.
The result? Shelly has grown from strength to strength, landing an exciting new role at an international company.
It's the same story for countless members
Case Study: How Lottie Woolley secured her dream job by making the most out of Up Club's resources & mentoring
.png)
"Up Club has been amazing! It's helped me throughout my career. The mentorship, talks, courses, and community are all incredible."
What gaps in your knowledge, skills, or network were holding you back before you joined Up Club?
"Coming from small startups, I was used to moving fast and figuring things out as I went. I wasn't sure of what would work and it was a lot of guess work to be honest."
What made you decide to join Up Club?
"I'm an OG member. I was added by a boss and I've not left since. Up Club has always felt like an investment in me and my career."
What specific Up Club resources have been the most valuable for you?
"Up Club is my go-to whenever I’m looking for a course. The talks are perfect for sparking new ideas, and the mentorship is genuinely game-changing. My mentor coached me through the interview process and helped me land the job! It’s made proper career development actually accessible."
Who do you think Up Club is perfect for?
"Up Club is for anyone looking to take their career progression seriously. You're not going to find a better network of cool and exciting brands in one place to learn from. I've learnt so much and have driven real growth for the business I've worked for throughout my career because of Up Club. The investment in yourself is undeniable."
1,000+
Ambitious marketers have joined Up Club & are smashing their goals
92%
Of Up Club members increased their company's revenue after joining
7 months
Until the average Up Club member secures their dream promotion!
You don’t need more budget. You need to make better decisions
Up Club Membership
15% off!
£300
/year
Unlock your marketing potential with:
✅ A Slack community that gives answers to your questions
✅ Member-only events with some of the best brands
✅ Access to our famous Mentor-matching service
✅ In-person workshops where you'll feel welcome straight away
Access to 100 hours of content & templates
Limited time only - Save 15% on our annual plans - that's 2 months free!
We know you’ll love Up Club which is why we offer a 14-day money back guarantee if you’re not happy!
We’re so confident in the impact our community has for our members, that if you join and aren’t feeling it, we’ll provide you with a 100% refund. Your satisfaction and ensuring you get true value from us is our top priority.
_edited.png)
.png)
.png)
.png)
.png)
MEET OUR FOUNDER, LOTTIE!
I created something I needed - specifically for marketers like you and me
"My crash landing into start-up marketing was thrilling & inspiring but brutally lonely. Over the years I’ve needed marketing mates, I’ve needed recruiters who understand me and my career and support to truly get sh*t done. Up Club is everything I wished I had five years ago and I can’t wait to welcome you in!"
👉 Join the waitlist now and get access to April and May Up Talks with Damson Madder & Unplugged
Frequently asked questions 🤔
If you've got any questions we haven't covered then just drop us a message - sayhi@up-world.co
That's great! We have our amazing 'Big Up Club' for marketing leaders who would benefit from access to the elite UK marketers and events. Find out more on our Big Up Club page!
We fully believe that your company should expense your membership. As you’re developing your knowledge, skills and career to help elevate and push your business forward.
We’ve created this document to help explain to your manager why your membership should be expensed.
Here is also an example email you can use!Definitely, we'd love for you to start speaking to our members to answer any questions you may have about Up Club. Please email us at sayhi@up-world.co and ask to be put in touch with a member.
We can't offer any free trials due to the amount of content and immediately available contacts for vetted freelancer talent we have on the platform. But we can offer a 14-day money-back guarantee if Up Club isn't working out for you so there's no risk in giving us a go!
It’s entirely flexible. You should be engaging at least 2-3 times a week whether than checking the Slack channel, checking in with your mentor, attending a Huddle Up, watching an online talk etc. Up Club is designed to fit into your schedule. You get value from day one - without a big time commitment.
We understand the need for specialised training. That’s why we’re expanding dedicated resources for different marketing disciplines, including SEO, performance marketing, and brand building.
Our training hub in our member's area features topic-specific learning tracks, expert sessions, and function-specific resources.
While Up Club fosters a strong community, it’s far more than just a place to connect. Our platform provides hands-on training, expert-led resources, and real-time problem-solving - helping marketing teams improve skills, make better decisions, and drive business impact.
-
91% of members say Up Club helps them stay on top of the latest marketing trends
-
92% of Up Club members reported an increase their company's revenue after joining
-
Up Club has a mix of experience levels, from early-career marketers to senior leaders at top startups. Whether you need career advice, strategy guidance, or help with execution, you’ll find the right people to connect with.
Check out what our members have to say 🥰
Adam Bodini
CMO, Bod Brands
"Marketing leadership can be highly daunting and lonely. Up Club has changed the game for that. Having a collection of experienced marketers, who are feeling as much imposter syndrome and confusion as you in the start up environment is highly reassuring. That coupled with a vast array of ideas and inputs on challenges makes for a phenomenal resource."
.jpg)
Performance Marketing Freelancer
Claire Fletcher
“Any questions I have there’s always someone willing to jump on a call and help out. Being able to find other freelancers has been a game changer, it doesn’t feel like I’m sat by myself, I’ve got a whole community of people ready to help out and bounce ideas off”
.jpg)
Founder of Better Nature
Elin Roberts
“The marketing team at Better Nature have loved being part of such a friendly, creative and knowledgeable community of marketers. It can be so hard to find the right people to ask questions to, learn from and discuss ideas with, so to find it all in Up Club is pretty incredible.”
.jpg)
Claudia Gwinnutt
Marketing Director | Founder | Advisor
"They have absolutely nailed the art of hosting networking events. If you work in Marketing, I can't recommend joining Up World enough. I've hired two incredible team members through their recruitment arm, sourced dozens of freelancers, and received endless levels of support and advice from the wider community."
.jpg)
Founder - Morale App
Aldwynn Boscawen
"Really interesting morning with Up World listening to Jon K. From Yoto on their growth journey. Lottie Unwin (she/her) great to meet you in person finally. For anyone in marketing who is looking for a great resource and community do check out Up World."
.jpg)
Marketing Director at Lantum
Ceinwen Jarvis
"What an excellent community! Safe, inspirational and a whole heap of fun."
👉 Join the waitlist now and get access to April and May Up Talks with Damson Madder & Unplugged
Proud to be featured in...
%201.png)
