About this event

The Ecom and startup worlds are obsessed with ‘periods of accelerated growth’ and Linkedin is heaving with gurus desperate to give you the definitive guide to growing ecom as fast as humanly possible.

The problem is that these are rarely ever offered in a truly sustainable format – one that is as relevant for a business in Year One as Year 100. In this talk, Mark Patchett will run through three fundamental ecom strategies that have seen Growth Shop generate more than $1bn in Ecommerce growth in less than two years and will help equip you with the tools you need to plan, execute and measure sustained ecom growth.

What we'll cover

• Creating your ideal ecosystem for growth – How easy is it to trim back all of the day-to-day hurdles that stunt or slow down ecom growth? We’ll show you how we created our perfect environment for success and how you can do the same – whichever phase of the business lifecycle you may be in.

• Identifying your ‘Unfair Advantage’ – Ecom is crowded. Very crowded. Plus the irresistible rise of online shopping means that consumers are savvier than ever. If you want to grow quickly you need to be unbeatable in some way the eyes in the buyer, be that price, service, buyer protection etc. We’ll help you navigate which path to growth you can take at the quickest possible pace

• Actual success measurement: look beyond Google Analytics – The nature of your unfair advantage massively impacts where your marketing spend should go and which Business Intelligence measurements actually prove you’re heading in the right direction. We’ll show you how we identify ours for each product and brand and how we landed upon our success KPIs – plus how you can do the same based on real-world examples