About this event

Our ‘Digital Marketing when you feel like you’re faking it’ events always sell out.

This is SO telling of how the community feels. As a marketeer in a small business you’re kind of expected to be a jack of all trades and know your sh*t, so inevitably we all end up having to blag it a little bit…

We’ve partnered with The Pull Agency to offer The Copy Club a whole series dedicated to giving you the core understandings on all things digital, so that you don’t feel like you’re faking it anymore.

Our second session of the series is on email marketing. Helping communicate to your customers more effectively right to their inboxes.

Did you know that email generates the highest ROI on average? It could be your most valuable marketing channel if setup and used correctly.

In a time where spending money on media might be tricky for some brands, email is a great way to stay in touch with your consumers.

What we will cover in this session is our best practise to email marketing and automations that will help your brand stand out in your consumers inboxes.

About the Speaker

In this session, The Pull Agency will show you:

• What is email automation

• A live demonstration of segmentation within MailChimp

• Dynamic content and personalisation

• What goes into creating the “perfect” email?

• COVID-19 impact on emails

The interactive session will focus on the knowledge you need to run effective email marketing campaigns and give you the confidence to start building and implementing automations for your brand today.

This event is perfect for anyone who is a self-confessed beginner or feels like they need to brush up on how it all works.