About this event

Who’s thinking about Christmas at the moment? Either trying to work out how to make the best of Christmas sales for 2020… or planning ahead to Christmas 2021 products?

This session will immerse you in your shoppers’ and consumers’ Christmas habits, needs and motivations, getting you thinking and inspired, and helping you optimise your plans…

What we’ll cover:

– Feasting, quaffing and scoffing at Christmas: the main eating and entertaining occasions for consumers – their needs and how to meet them

– Gifting: the main reasons people give food, and what works

– Happy Christmas shoppers, happy retailers, happy you: making the most effective decisions for your instore execution in the run-up to Christmas

– A bit of crystal-ball-gazing: Will 2020 be the most emotional Christmas ever? And how can you hit the right notes with your marketing?

About the speaker

Isabel runs consumer insight and market research consultancy Curiosity & Clarity, helping small foodie businesses get curious about the people who buy and use their brands – and get clear on their growth plans. Previously, Isabel headed up the Category and Insight team for an FMCG snacking business, and her squiggly past – in brand marketing, innovation and sales – means she has hands-on experience of developing brands and comms, launching products and delivering brand growth. Passionately curious about what makes people buy, eat and love food brands, she helps founders and tiny marketing teams discover more about their shoppers and consumers, and cook up brilliant plans.