How I got National distribution at Sainsbury’s
Bonnie Chung
Fonder
Miso Tasty


About this event
Miso Tasty are on a mission to become the No. 1 brand for Japanese home-cooking by providing super tasty and easy ways for people to discover the joy of cooking Japanese food. They are listed in all major supermarkets with their range of soups, pastes and meal kits. Bonnie is also an award-winning entrepreneur and author of ‘Miso Tasty: The Cookbook’ which is available in over 15 countries.
About the Speaker
Bonnie Chung, Miso Tasty Founder, will share the story of how she turned her passion for the ancient Japanese superfood, miso, into an award- winning brand with national distribution at Sainsbury’s. 6 years after launching the brand, Miso Tasty is now stocked in over 1,000 stores nationwide including Waitrose, Tesco, Sainsbury’s, Ocado and Whole Foods. Sainsbury’s was the first retailer that took a chance on Bonnie and Miso Tasty, and is now their biggest customer. Bonnie will take you through how she built the brand, and the role she played in that authentic storytelling.