Up World

About this event

Pretty much every brand claims to have a ‘Community’ nowadays, but what does that even mean? Social followers? Email sign ups? Subscribers? Event attendees? Influencers?

The reality is that very few brands have built a genuine community that drives trust, loyalty and, ultimately, value.

In this session he’ll cover:

– So what are we actually talking about when we say ‘Community’?
– How to build a community strategy and implement it.
– How to drive community engagement.
– The importance of effective community management.
– How to measure community performance.

About the speakers

Rob is Head of Marketing at Standing on Giants, the agency team behind Airbnb’s 1 million strong community of hosts. Born from the team that created the record breaking community at giffgaff, Standing on Giants now works with clients across the world building online brand communities.

Rob himself has a background in social media communities at Sipsmith and multi award-winning agency Jungle Creations.