About this event

Experienced marketing-led multi-channel retailer, Oliver Spark grew The White Company from £6m to £50m. He has now created Sweet Analytics, a platform which connects with all the marketing platforms that you know and love, bringing them all under one roof and creating what he describes as the marketing tool he wished he’d had when he was growing retail businesses.

Oliver will offer key insights into how you can use data analysis to understand and grow your business.

What we cover:

• Which metrics you should monitor on a regular basis

• How analytics will help you get to know your customer and why it is important

• What data you need to know to fuel your business’ growth

• Which tools can help you measure performance effectively and efficiently

• The importance of benchmarking your business performance