About this event

Balancing user experience and SEO on your main eComm pages is no easy feat.

In this chat, Laura and Daniel  will talk you through the best way to optimise your homepage, category pages and product pages for SEO without cluttering the page or impacting the brand.

We will cover…

• How to structure the page to boost conversions

• How to balance UX, brand and SEO above the fold

• How to implement the most important keywords naturally within the copy to boost your SEO traffic.

• How to use your existing images to benefit SEO and show up in Google image search.

About the speaker

Laura is the Senior SEO Strategist and Daniel is the Head of SEO at the eCom specialist SEO agency, NOVOS. They work with many small to medium eCom brands, including: Bloom and Wild, Thread, Patch, Made.com, Deliveroo, Beyond Retro, Sofar Sounds and Simba Sleep. They’re essentially an outsourced SEO team. From their in-house experience, they help brands create processes internally to scale and grow their SEO.