About this event

​Keith founded System in 2020 having worked in social media for over a decade, with a specific focus on working with challenger brands who want to make a mark on their category. In this session, he will focus on:

​He’ll be discussing:

​📈 Looking at Social Media behaviours challenger brands need to adopt to get cut-through being Human, Rapid, Open, Brave, Consistent and (most importantly Unique)

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📈 Exploring these DNA with real world examples

About the speaker

Keith has worked with adidas, BBC, Diageo and Audi across a career with network and independent agencies. In that time he has shaped campaigns and working methods for how brands can use social media to drive growth.