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How To Structure A Marketing Team

Lottie Unwin

Founder & CEO

Up World

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About this event

Thinking of building out your marketing team? Don’t have a clue where to start or if you’re even doing it right? You’re in the right place.


Lottie has a lot of learnings in how to hire marketing teams and seen a CRAZY amount of learnings with her dealings with other founders!

Building over 10+ marketing teams and having been a sounding board to 100+ Founders (who’s counting?!)


She’s sharing her knowledge on how to build out your team so we can stop making the same mistakes that come from a lack of understanding and preparation.


Hiring is expensive and making mistakes is costly, so within this talk Lottie is busting some myths:

  • …A freelancer is definitely easier solution than hiring in house
    …Non marketing founders can manage marketing themselves
    ….Development budgets are optional

About the speaker

Lottie is a start up marketing expert and 2x female founder. Not only is she busy building her businesses but also works as a fractional Marketing Director for brands such as Dr Will’s and  Elizabeth Scarlett. She led marketing at PROPER (doubling revenue in 3 years) and has run Brand Strategy for Pip & Nut, Innermost, Folc and countless other brands.


Oh and she’s also our Founder!

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