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How to use TV to reach your ideal audience
Rob Ward
Co-Founder
AndRising
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About this event
The options for digital marketing are fast expanding. Ofcoms latest report on UK TV trends highlighted the huge changes happening in how we consume TV. So, what does this mean to us marketers?
Who doesn’t want to have their digital cake and eat it. Addressable TV advertising combines all the benefits of digital marketing – targeting, measurability, agility with the stature, emotional brand storytelling and trust of TV. What’s not to love?
About the speaker
Rob Ward is the Co-Founder of AndRising, a values based company that helps scale brands.
Having worked with some of our favourite brands including Papier, Seedlip & Sweaty Betty to do advertising that works, Rob will share how you can use connected TV to reach your target audience.
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