About this event

Brand partnerships are often overlooked when it comes to defining brand marketing channels for the following year, but when it comes to broadening your audience and reach it’s hard to do better without investing large budget spends. In reality, a brand can only get so far on its own, and once this clicks it opens up worlds of opportunity. As the brand partnerships leader in your workplace, you’ll become the go to for understanding where there are opportunities within new verticals, devising new creative and – most essentially – collaborative plans to get you there.

What we’ll cover

• The importance of brand partnerships to your brand marketing strategy

• Top tips for choosing new partners

• Using brand partnerships to grow your customer base

• Transforming partnerships into PR opportunities

About the speaker

With over 7 years experience in brand marketing and communications, Claudia has now been at MADE.COM for over 5 years. Initially working on PR, events and influencer marketing, she has since shifted her remit to lead on brand activations and partnerships globally. Her role now focuses on generating ideas that build awareness in all 9 Global markets through earned media, and getting people talking about MADE.