About this event

Our “How *we* do marketing” series is where we gather brands from the community to share exactly how they do marketing. We are kicking off the series with a focus on ‘brands with a higher purpose’ and delighted to be hosting Tony’s Chocolonely. We hope this session will give you a little bit of brand inspiration at a difficult time!

In this series we’ll look at:

• The issue

• Brand’s story and brief history

• The solution

• Their marketing strategy

Great for you if:

• You are nosy and want to see ‘behind the scenes’ of what other brands get up to when it comes to marketing

• You have a brand with a higher purpose and want to be inspired

• You want to have the chance to ask questions & discuss with other Copy Club members.

About the speaker

Tony’s Chocolonely is the number 1 chocolate company in The Netherlands, the 4th biggest chocolate brand on Ocado in the UK after 1 year and they’ve never spent a penny on traditional paid media. ‘Marketing at Tony’s exists only to realise our mission of making 100% slave free the norm in chocolate’ says UK Marketing Manager Nicola Matthews a.k.a. Countess of Cocoa. She’ll take you through the story of how Tony’s was started by a team of journalists and how they use earned and owned marketing combined with a strong brand identity to achieve their mission.