This isn’t a boring research 101. It’s a high-impact, super-practical session designed to help you move faster, waste less, make marketing decisions with confidence.

Learn how to test what matters - from packaging and pricing to claims and campaign ideas. When to test it, and how to actually use the insights to move faster, avoid costly missteps, and back your marketing with data – not just gut feel.

We’ll cover:

- The difference between market and marketing research

- What to test, when to test it, and why,

- Making sense of what consumers are really telling you

- How consumer testing gives you focused, tactical answers.

Plus, you'll see real-world examples of how challenger FMCG brands have used consumer testing to win shelf space, nail pack designs, and scale confidently into new markets.

As part 2 of the Masterclass, we offer a ‘Practical’ -  a 1:1 session where we’ll:

• Build a real test together (for your product, campaign or brand)

• Launch it to your target audience

• Dig into the results to make more informed decisions.

Simply book a call on Stickybeak.co and let us know you've watched the Consumer Testing Masterclass part 1.