About this event

Consumer behaviour is going to change drastically over the next few months. As people spend more time in isolation, along with the looming threat of an economic recession, consequences shouldn’t be underestimated. But it’s not all doom and gloom – with the right Social Media content strategy brands can offer a welcome escape and build their brand awareness in the right way.

The wonderful strategists at BornSocial have put together a series of useful insights and advice surrounding social media usage amidst the crisis. They’ve offered to take Copy Club through their findings in a bespoke session tailored to your Social Media struggles. We’ll be asking you a few questions at checkout so we can focus the session to your needs.

What we’ll cover:

#1 Community Spirit
There’s an increased appetite for groups and membership activity right now.

#2 Live Streaming
There’s an influx of brands, influencers & entertainers going live on social platforms. Whether it’s exercise classes, hair cutting tutorials or wine tasting sessions, plenty of brands are making the most of social to keep people entertained.

#3 Quarant-memes
From absurdist humour and educational content to dance challenges and iced coffee recipes, meme culture during Covid-19 is bringin the world together online.

#4 Video Chat
Everyone and their dog (quite literally) have been hanging out with friends, family and colleagues via video chat in the last few weeks as isolation becomes more prevalent the world over.

#5 Influencers
‘Whilst in these uncertain times many brands are shifting away from influencer partnerships towards more tangible forms of marketing spend, we believe they do still have something valuable to offer – however what that value is has changed drastically.’

#6 Keeping Food Social
How does food stay social in an age of self-isolation? With restaurants and food markets now a distant memory, some brands are opting for cooking classes on social to get the nation eating together (apart).

#7 All We’ve Got Is Time
With more time on our hands, and a lot of it being spent in front of screens, we’re moving further away from ‘snackable’ content and focusing on long-form content instead.

#8 Education, Education, Education
From P.E. classes, sourdough baking sessions to guitar lessons, we’re seeing a real surge of educational content hitting social in the last few weeks, as people spend more time at home.

#9 Production In Isolation
With creatives locked indoors, expensive production has halted. No more sets, fancy locations, costume changes or lighting setups. Videos are filmed on mobile phones and we’re tapping into skills that can be utilised with minimal technology.

#10 Twitch
We’re looking at Twitch, how Corona has affected the platform and how non-gamer brands can make the most of it. (Even musicians are using it!)

About the Speaker

Born Social are an award winning social media agency for brands who think like David, not Goliath. For the last 8 years Born Social have been working with some of the most exciting businesses from start ups to global brands. They have strategy, creative, paid media, community and influencer departments and aim to deliver work that helps drive business value.