About this event

From studying creative writing at Oxford to leading global marketing teams, Gastón Tourn’s career hasn’t followed a straight line.

Here he shares his story of stepping into his first CMO role: the mistakes, the mental shifts, and the lessons no MBA teaches you.

We will be chatting about:

• My transition into his first CMO role

• The biggest mistakes and lessons he's learned in CMO roles

• The mental shifts needed when moving from a marketing role to CMO

• The key skills required to be a CMO

• What’s expected from a CMO

• Why being a CMO is the most fun job in the C-suite – but also why it might not be for everyon