Up Talk: How Bold Bean Build Brand and Community Through IRL Experiences
Martha Jensen
Brand Lead
Bold Bean Co
We will be chatting about:
Building community through events - creating moments for real connection + anchoring your activation within your target audience
Building your brand through experiential - the "little touches" making all the difference, showing up consistently + giving people something worthy of talking about to drive word of mouth
Genuinely useful tips + advice on planning and running great events - feedback loops, plan B, logistics + briefing
(For all this I'll go through the experiential we've run at Bold Bean and share the highs, lows + learnings!)
ABOUT THE SPEAKER
Martha is the Brand Lead at Bold Bean Co, the brand shaking up the most stagnant category in the supermarket with their mission to make you OBSESSED with beans by giving you THE BEST of beans. Before this, Martha was the Brand Manager at Rude Health. At Bold Bean Co, Martha leads on how Bold Bean looks, sounds, feels and tastes. From TOV, to product and packaging, to experiential. In her career so far, she has taken over lidos across the country, two of London's busiest stations and completed a tour of London's high streets in her campaign to drive trial of some of the most delicious products available to buy in UK supermarkets.