About Event

Thursday 14th August: 12pm-1pm

This session is for Up Club Members only!

Estrid approached growth by focusing on what their customers needed.

Başak Bitlislioglu, Director of Performance Marketing, shares how the team scaled the brand across Europe by combining smart performance strategy with community input.

From turning loyal customers into launch partners to building a slick subscription model that people are loyal to, this is a behind-the-scenes look at what it takes to grow a DTC brand in 2025.

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ABOUT THE SPEAKER

I'm a marketing leader with a hands-on background across all major digital channels, from SEM and SEO to Paid Social and Influencer Marketing. Over the past few years, I’ve led performance marketing teams at fast-scaling DTC brands like Estrid and NA-KD, managing large budgets and driving full-funnel strategies focused on profitable growth. I've built and scaled teams, launched new product lines, and worked across both strategic and executional levels to make marketing more efficient, data-driven, and impactful.