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Up Talk: How to Build a Community Driven Brand with Puresport

James Dollah

Head of Brand

Puresport

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ABOUT THE EVENT

​Puresport launched their first run club in 2021 with just 10 people, simply to get the team moving more together. Since then, that small weekly run has grown into one of Europe’s largest run clubs.

​From the beginning, building meaningful connections has been a core part of Puresport’s approach. That mindset shows up in the details from setting considered pace groups so runs feel genuinely inclusive, to finishing every session together with a coffee back at the clubhouse. Community is a key part of how PureSport operates day to day.


We'll be chatting all about:

  • ​How community became an authentic part of Puresport’s message

  • ​Growing one of Europe’s largest run clubs and wider community

  • ​What brands often misunderstand about building community

THE SPEAKER - James Dollah - Head of Brand at Puresport

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