About this event

Ever wondered what it takes to transform a 120-year-old legacy brand into a purpose-driven powerhouse? We’ve got something exciting for you…

Holly Rix, Brand & Marketing Director at Typhoo Tea, is sitting down to share how she’s spearheading the brand’s bold mission to become the “Tony’s of Tea”.

She joined Typhoo earlier this year with the mission to re-purposing Typhoo, the commoditised legacy brand of tea into a challenger brand on a mission to end violence against women on tea plantations.

They’re positioning themselves as a leader in purpose-driven branding. 

Here’s a sneak peek at what she’ll be covering:

🫖 What it means to be the “Tony’s of Tea”: Building a purpose-driven brand that challenges industry norms.

🫖 Lessons from the transformation: Navigating the balance between heritage and innovation.

🫖 Actionable marketing insights: Engaging modern consumers with authenticity and impact.

🫖 Sustainability meets storytelling: Making bold, ethical commitments resonate in the marketplace.

About the speaker

MARKETER ON A MISSION:

Brand & Marketing strategy and planning for purpose driven challenger brands.

“Unless someone like you cares a whole awful lot, nothing is going to get better, it’s not.”

– Dr Seuss

EXPERIENCED START-UP & SME MARKETING LEADER WITH BLUE-CHIP PEDIGREE:

15 years honing my (generalist) craft. A creative and scientific strategic thinker.

“Holly has big business brains with small business energy.”

– Ruth Irving

GLOW-GETTER, CHEERLEADER, JOY-RADIATOR

A ‘motivating inspirer’, known for the positive energy I bring to any team and an inimitable joie de vivre.

“Holly is one of life’s pumps.”

– Joanna Botwood