About this talk

How do you turn a traditional, $93 billion industry on its head?

Amie Caswell, Head of Brand at Lick, is here to reveal how this game-changing home decor brand disrupted tradition with eco-friendly products, digital-first strategies, and a community-driven ethos.

Why does it matter?

Because Lick didn’t just join the home decor market—they redefined it.

Amie will share how Lick went from startup to disruptor, what it takes to challenge the norm, and how they’ve built a passionate customer base along the way.

Here’s a sneak peek at what she’ll be covering:

🎨  Disruption in action: How Lick reimagined the home decor journey.

🎨 Building a community-first brand: Turning customers into advocates.

🎨 Innovative product design: From peel-and-stick samples to simplicity-focused paints.

🎨 Scaling a vision: Lessons from scaling a digital brand during a global lockdown.

About the speaker

Amie is a passionate storyteller across social media, content creation, and influencer campaigns with 10 years of experience in digital content strategy, coordination, and creation for household global brands including New Look and TONI&GUY.

As a mental health ambassador she believes that digital media should be used consciously by brands to share meaningful content that evokes a positive feeling amongst followers or promotes social change for the better.

With a love for photography and design, she’s always excited to find new, innovative ways to communicate with customers while positively contributing to not only the marketing and PR strategy but the overall business objectives, providing measurable results.