Up Talk: The Strategy Behind The Weirdness on Currys’ Socials
Ryan Todd
Senior Social Media & PR Manager
Currys
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ABOUT THE EVENT
What does skibidi toilet rizz mean to you?
Big tech brands aren’t supposed to be this funny. But Currys decided to throw out the rulebook and go full Gen Z, flooding feeds with weird, hyper-relatable content that actually gets engagement.
Ryan Todd joining our Spring Line Up to break down how Currys transformed from just another retailer into the electronics brand smashing it on social.
What You’ll Learn:
🔥 How to win on social with personality, not polished ads.
🔥 Why "acting like a person" beats "acting like a brand."
🔥 The secret behind viral content threads that actually convert.
ABOUT THE SPEAKER
Ryan has spent almost 15 years working in Social Media – with household names such as Heineken, LadbrokesCoral and Currys, he has a wealth of experience in changing brand perception, as well as completely ripping up the rulebooks on creative, copy & overall strategy!