​Social media has evolved, but most brand strategies haven’t.

​From chasing likes to forcing a “quirky” voice, too many brands are stuck in a cycle of engagement-at-all-costs.

​In this session, Maren Hamilton breaks down the biggest social media mistakes brands are still making and what needs to change in 2026.

​We will be chatting about:

• ​What brands need to stop doing on socials in 2026. Stop with the unhinged social media manager tactic (unless that truly matches your brand, ex: Ryan Air).

• ​Stop focusing only on content your brand posts, true community building is happening across the internet.

• ​Stop posting things just for engagement -- consider how it's impacting your overall brand image.