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Up Talk: From Start-Up to Scale Up with MOTH Drinks
Rhona McKeran
UK Head of Marketing
MOTH Drinks

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ABOUT THE EVENT
Eight years building booze brands from the ground up will teach you things no marketing textbook covers. Rhona knows that better than most.
This session is about the real work of scaling a brand. What changes when you stop being scrappy, and how you keep growing without losing what made the brand work in the first place.
ABOUT THE SPEAKER
With over a decade of marketing experience, she's grown brands in one of the most competitive spaces out there, connecting them with the right audiences at the right time. Now she's bringing that knowledge to the Up Club.
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