About this event

Abba is the former CMO of Habito and is here to talk us through her top ten points of why ‘crazy’ marketing really does work!

You’ll be walking away ready to take your marketing to a whole new level of whacky.

Abba will be talking us through:

📈How you can act like a big brand on a small budget

📈How outrageous creative can be a huge driver of growth

📈The importance of optimising for attention rather than reach.

📈The role of new datasets in deployment of activity.

📈How to sell “bat-shit crazy” to the board.

And so much more…..

This is a talk that already has us excited to come up with some new ideas. We’ll see you there!

About the speaker

Abba is the former CMO of fintech mortgage disruptor Habito, famous for its batshit crazy advertising. This approach generated 350% almost instant growth for the business and a 75% reduction on customer acquisition costs. She took the brand into new realms for financial services, from Rick & Morty TV ads, to a mortgage kama sutra and into a groundbreaking skateboard partnership.

Her strategy not only drove exponential growth for the business but also saw the brand win countless awards including Marketing Society Best start-up 2020, Contagious Brand of the Year 2022, Best Sports Partnership 2022 and a D&AD Pencil. Not bad for a start-up!

She is a seasoned industry awards judge and speaker and is not afraid to speak her mind!

Outside of work Abba swims, cycles, skateboards and surfs.