What's inside?
I don't know exactly where this Newsletter will go.
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Could be tactical… like why your marketing team structure is backwards.
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Could be personal…like what burnout taught me about asking for help.
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Could be provocative… like why most brands are solving problems they don't actually have yet.
What I do know...
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No corporate waffle
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No pretending I have all the answers
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Just brutal honesty about building brands when you've got no money and less time
14K
Subscribers
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Let's be honest. Your inbox is already full of Newsletters promising "10 growth hacks" and "5 things to try on social media".
This isn't that.
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This is for you!
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You’re a marketer or founder who’s tired of the same recycled advice and want unfiltered, real-world insights.
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You value honesty over hype - even if it stings a little.
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You want to learn from the wins and the spectacular failures.
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Not quite!
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If you want polished corporate jargon and “10 hacks to go viral on TikTok.”
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If you’re looking for someone who claims to have all the answers.
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If uncomfortable truths make you, well… uncomfortable.
Who's my Newsletter for?
Here's a flavour of my kind of posts...
"M&S just disrupted the breakfast cereal market with a single ingredient.
Corn.
That's it. The entire ingredients list on their new Cornflakes.
No sugar. No salt. No additives. No preservatives.
This isn't just another product launch – it's a direct challenge to the entire industry that's spent decades convincing us that "low calorie" and artificial sweeteners were the path to health.
The wellness pendulum is swinging hard toward..."
