Training Hub 📚

A branded stand. A logo wall. Some free samples. Maybe a tote bag. It’s an age-old story of how a brand optimises for visibility instead of memorability, then everyone goes home and forgets it happened. But premium non-alcoholic aperitif brand Botivo has built a genuinely distinctive events strategy by obsessing over how their customers EXPERIENCE their brand activations. They understood consumers could smell transactional marketing instantly, so instead leant into the idea t

Most brands like the idea of building a brand community, but few know how to build one that feels real, and one that runs itself. What made PureSport different – and why hundreds of people turned up to run around Battersea Park in matching socks – is that the brand understood something most marketers miss: “The people are the community, not the brand. You just provide the place.” We had the pleasure of chatting to James Dollah, Head of Brand at Puresport, who gave us his hard