top of page
Blogs & Guides âď¸
All Posts
How SURI outshone Oral-B on Trustpilot in just 2 years đŚˇ
If youâve walked down the dental care aisle, youâll know itâs dominated by giants like Oral-B and Philips. And yet, SURI, founded in 2021, is now the highest-rated toothbrush brand on TrustPilot, surpassing the category giants in less than two years. In one of our Marketing Hustle podcast episodes, Lottie sat down with Mark Rushmore, Co-Founder of SURI. Lottie and Mark spoke about everything from the power of product, to consumer painpoints, to the business basics that driv
3 ways Grind turned coffee into culture (and built campaigns that actually drive growth)
Grind started serving specialty coffee back in 2011. If youâre an OG, youâll know that they were a small cafe Shoreditch Grind, way before they launched their iconic pink branding and coffee trucks in and around London. Now theyâve opened 14 different locations in London; their coffee beans, cans and pods are in most major UK grocers; and theyâve gone from local flyposting to collabing with the likes of Hello Kitty and American rock band Green Day. Our members had the privil
What customer-obsessed brands actually do
Most marketers say theyâre consumer-centric. Far fewer operate as if a real human being is sitting in the meeting with them. This is the biggest lesson Debbie Epstein, Marketing Director at THIS!, hammered home during our UpTalk event. Below are the most powerful insights Debbie shared, with the real brand examples to show you how the brands Debbie has worked at (THIS!, Bounce, Ellaâs KitchenâŚ) have put it all into practice. 1. You donât âalready know your customerâ When Debb
Transform creative into commercial growth with âBig Budget Energyâ
Maddy Tomalin Reeves is an Up Club member and has worked with some seriously sexy FMCG brands (Nandos, Pret, Hippeas, Ugly Drinks, Cheesies, Nice). In her 6 years of experience sheâs learnt a thing or two about how to transform brand creative into commercial growth. Her advice? Donât think of creativity as a straight and narrow path with obstacles (budget, resource, time) to overcome. Instead, think of creativity like this đ The reality is there are many roads you can take t
Comms advice to level-up your marketing - from Oddboxâs CMO, GastĂłn Tourn
If youâve ever felt like your career zigzags more than it climbs, youâre in good company. GastĂłn Tourn, Chief Growth Officer at Oddbox (ex-CMO at Bumble, Emma Mattress, and more), didnât plan to end up in marketing at all. âI studied communication because I was fascinated by language, and how we create meaning through symbols,â he said. âI almost looked down on marketing at university, to be honest. The formulaic approach felt like dumbing down complex human behaviour â the
How to get ahead of the social media algorithms for 2026
When a social strategist whoâs led content for The North Face and Starbucks says your social media playbook is outdated, itâs well worth taking note.
In our latest Up Talk session, Maren Hamilton unpacked the biggest mistakes brands are still making in this space, and what to do instead.
How Bold Bean turned sampling into a growth engine
If youâve walked through London in the middle of summer, you may have seen people walking around bright yellow totes that look like...
The marketing details that made Estrid blow up
It started in 2019. Covid hit, wallets shifted online and razor brand Estrid launched into the perfect storm. But timing alone doesnât...
Behind Currysâ 50-posts-a-week content engine
Ryan Todd is Head of Socials & PR at Currys, and is the person who helped the brand get 6M organic likes in 6 months . Our members got...
bottom of page