Previous Talks 📢
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Up Talk: Social Media The Greatest Get Rich Quick Scheme
Michael Corcoran
ex Head of Social
Ryanair
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Up Talk: How Monzo uses Social Media to build a brand people love
Richard Cook
Social Lead
Monzo
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Steven Bartlett's Former Social Media Manager: Her No-Nonsense Guide to Social Success
Holly Hayes
Senior Brand & Social Strategist
Dear Media
Your SS24 report for social strategy
Hannah Greenway
Content Manager
Brand Hackers
Digital Marketing if you feel like you’re faking it – Affiliates 101
Elliot Myers
Affiliate Marketing Consultant
The Affiliate Marketing Advisor LTD
How we do creative… with Treatwell
Danielle Taylor
Head of Brand Design
Treatwell
How to build your brand community
Rob Fawkes
Head of Marketing
Standing on Giants
TikTok Marketing Unplugged: Exploring Paid Ads, Marketplace, and Influencer Strategy
Hannah Greenway and Nat
Content Manager
Brand Hackers
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How we do content marketing with THIS
Alex
Little Moons, TikTok & the long road to overnight success
Ross Farquhar
Marketing Director
Little Moons
How to rustle the feathers of your category and become a social media challenger brand
Keith
How we do influencer marketing with allplants
Mona
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How to use LinkedIn to scale your brand
Lottie Unwin
Founder & CEO
Up World
How to Create a Well-Performing Social & Content Strategy
Mark
How we do creative… with Transferwise
Phill Denington
Global Creative Lead
Wise
The strategy behind relevant & engaging social content
How to use TikTok to build your brand
Approaching TikTok
The case for creativity, with Innocent
How to thrive without Instagram Ads
How to create a TikTok strategy
How to Build a Start-Up Marketing Strategy
Lottie Unwin
Founder & CEO
Up World
The what, how and why you need to be on TikTok
Demystifying TikTok: Social-first video explained
Hannah Greenway
Content Manager
Brand Hackers
Tools & Templates 🗂
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5 steps to win at influencer marketing
This is a practical guide to launching and optimising influencer partnerships.
Based on insights from industry experts, it covers everything from choosing the right influencers (nano, micro, macro, or mega) to seeding products, negotiating paid collaborations, and crafting effective briefs.
The guide also emphasises data-driven decision-making, helping brands track performance effectively.
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Social media brand voice guidelines
This guide helps brands develop a strong and consistent voice across social media channels. It explains the importance of brand voice in building recognition, trust, and engagement, and provides a framework for defining a brand’s personality and tone.
The guide also offers practical tips for applying brand voice consistently, from language and humor to visuals and audience interactions.
By following these guidelines, brands can create a relatable and memorable presence that strengthens connections with their audience.
Blogs & Guides ✏️
Podcast Episodes 🎤
#35 How Dash Drinks made an aubergine go viral 🍆
Alex, the co-founder and CEO of Dash Drinks, provides insights into Dash's mission-driven approach, creative marketing strategies, and commitment to addressing food waste while also achieving commercial success.
#32 How Bold Bean Co reels get 100k impressions and more
Join my conversation with the Founder of Bold Bean Co (and the talk of the Marketing world right now), Amelia Christie-Miller. We discuss getting to 100,000 impressions per reel, how she revolutionised the bean brand and more.
#10: How this multi-million dollar start-up built a cult of followers, with Thomas Adams, Founder of Onepiece
This week I chatted to Thomas Adams, the Founder of Onepiece who absolutely blew me away. Onepiece are a Norwegian found company who you need to know about.
#3: How FRAME built a community
In this episode, Lottie spoke to Jayne Robinson, Head of Brand & Comms at Frame - a chain of gyms on a mission to get more people moving their bodies in ways that makes them FEEL great.