If you’ve ever felt like your career zigzags more than it climbs, you’re in good company. Gastón Tourn, Chief Growth Officer at Oddbox (ex-CMO at Bumble, Emma Mattress, and more), didn’t plan to end up in marketing at all. “I studied communication because I was fascinated by language, and how we create meaning through symbols,” he said. “I almost looked down on marketing at university, to be honest. The formulaic approach felt like dumbing down complex human behaviour – the

When a social strategist who’s led content for The North Face and Starbucks says your social media playbook is outdated, it’s well worth taking note. In our latest Up Talk session, Maren Hamilton unpacked the biggest mistakes brands are still making in this space, and what to do instead.

If you’ve walked through London in the middle of summer, you may have seen people walking around bright yellow totes that look like...

It started in 2019. Covid hit, wallets shifted online and razor brand Estrid launched into the perfect storm. But timing alone doesn’t...

This is part of a series on 3 essential lessons on brand , courtesy of our recent talk with Yoto’s Head of Brand, Huntley Gorden. If you...

If your customer can't tell everything they need to know about your brand JUST by looking at the product, your brand is never going to be...

A couple of weeks ago we shared 5 of Monzo's secret sauce marketing techniques – taken straight from our talk with Richard Cook ,...

What do you think of when you think of Monzo? Their hot coral card? The slick app? Their irreverent tone of voice? These are ICONIC...

There are so many things we could do as marketers to drive growth. But we don’t have the time or the money to do everything. The key?...