Maddy Tomalin Reeves is an Up Club member and has worked with some seriously sexy FMCG brands (Nandos, Pret, Hippeas, Ugly Drinks, Cheesies, Nice). In her 6 years of experience she’s learnt a thing or two about how to transform brand creative into commercial growth. Her advice? Don’t think of creativity as a straight and narrow path with obstacles (budget, resource, time) to overcome. Instead, think of creativity like this 👇 The reality is there are many roads you can take t

If you’ve ever felt like your career zigzags more than it climbs, you’re in good company. Gastón Tourn, Chief Growth Officer at Oddbox (ex-CMO at Bumble, Emma Mattress, and more), didn’t plan to end up in marketing at all. “I studied communication because I was fascinated by language, and how we create meaning through symbols,” he said. “I almost looked down on marketing at university, to be honest. The formulaic approach felt like dumbing down complex human behaviour – the

This is the third and final instalment of a 3-part series on essential lessons on brand, taken from our recent talk with Yoto’s Head of...

A couple of weeks ago we hosted a talk with Ryanair’s ex-Head of Socials, Michael Corcoran. It was full of SO many juicy insights that...

If you missed last week's newsletter breaking down our juicy talk with Michael Corcoran, Ryanair’s ex-Head of Socials, you can catch up...

A couple of weeks ago we had the BIGGEST attendee list we’ve ever had for a talk. Why? Because Surreal were going to spill all on how...